What is telemarketing?

Telemarketing may happen at any stage of the sales or account management process, and can be used to build relationships as much as sell products or services.

Telemarketing, can take place to hot, warm or cold leads, and is successful when is seen as part of a multi-streamed or sequential sales and marketing process.

Outbound Telebusiness calls cover a wide range of activity and may include

Gain – calls to prospects

• new business generation
• offers and promotions
• research
• appointment generation

Retain – calls to existing customers

• defence against competition calls
• segmentation calls in order to segment customers into different customer groups / niches based on their needs or buying behaviours
• customer satisfaction surveys
• telephone account management
• proactive customer service calls
• calls to lapsed accounts

Grow – calls to existing customers to increase their spend

• offers and promotions
• telephone account management

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