What is CRM and how can it help you?
What is CRM?
CRM stands for Customer Relationship Management
Usually a software package, CRM enables businesses to manage and track contact with customers and prospects.
A good CRM package underpins marketing, sales and customer service activity to enable the appropriately frequent contact with that type of customer or prospect.
Reporting enables companies to track contact, focuses people on performance and sales pipeline, and most importantly creates a discipline in following through with customers and prospects.
Look for systems that are easily customisable, it is best that you run the system rather than the system running you.
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