Telemarketing Training Course 1

Managing successful campaigns

A successful telemarketing training course needs to include the skills and attitude required to make successful outbound calls. We believe that if people understand the process behind campaign development and management then they are more involved in the campaigns themselves. This course provides a great addition to the telemarketing skills training that we run.

Suitable for

Anyone responsible for designing and implementing successful telemarketing campaigns. This telemarketing training course is essential if you want to differentiate yourself from your competitors by the quality of your calls and the way you do business.

Our thoughts

Successful telemarketing campaigns motivate those who make the calls. We’ve had great results by involving those who make the calls, so that they understand:

• why telemarketing is so important to the business

• the science behind the campaign metrics

• the importance of data

• a tried and tested campaign process that works for your business

• clear objectives for the campaign and the purpose of the call

• the importance of testing or split testing campaigns

• the "scripting" or dialogue development process, so that what you say to your customers or prospects follows sound communication principles

• ensuring the calls are right for your people and right for your customers or prospects

Suggested content

We will work with you to include the most useful content for your telemarketing training course based on your market place and your peoples' current skill levels, which we get to know during our factfind.

• Welcome

• Purpose of the training course and individual learning needs

• The importance of telemarketing to the business

• The campaign management process

• Defining the purpose of the campaign

• Consulting and agreeing the objectives with internal sponsors of the campaign

• Organising your resources for action

• Getting the involvement of the campaign team

• Developing the campaign dialogue

• Incorporating any brand values into the sound of the call

• Communication principles which result in a good campaign and differentiate you from your competitors

• Developing the dialogue for the campaign

• Testing and split testing the campaign

• Implementing and motivating the campaign

• Monitoring progress and taking appropriate action

• Celebrating success

• Reporting the campaign successes to the campaign sponsor

• Learning from a campaign

• Building a resource library of campaign dialogues and their success rates

• Learning Review and action planning

Training is interactive, participative and fun. More importantly we will work live issues, work on a specific campaign, develop the campaign management plan, and then support the implementation of that campaign.

Development Programme for telemarketing departments
Combine our managing campaigns course with our telemarketing skills course.
Click here to visit our course directory
Details of all the courses that we run, that can be tailored for your business and your people.
Our approach to training
Find out more about our approach to training and development ro see if we are right for you.
You might be interested in our articles on telemarketing and outbound call activity, or our article in Call Centre Europe about creating the right first impressions on the telephone - inbound or outbound.

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