Sales Tips
Sales Tips - Know Your Customers This is a picture of Kumiko Mogi, who is the most successful “wagon girl” on the bullet trains in Japan. The average wagon girl’s sales are about £450 over a six hour return journey. Kumiko Mogi takes £2250 some five times more on the same journey. What’s her secret? Wagon girls buy their goods at “warehouses” on the platforms. She is the last wagon girl to buy her stock, because she spends time looking at the people queuing for the trains. She buys the stock that will sell for the people on the platform. She carries out a quick market analysis based on her experience of what customer types buy. Intelligent. Understanding your customers in action. Imagine too many trolleys laden with beer, dried fish, salt beef, and most of the people on the train are on school trips. She stocks up with chocolate straws if those lots of children are on the platform Her greatest innovation has been to pull rather than push the trolley. “By pulling the trolley, and never turning my back towards the customers, I can constantly look at their faces and work out what they want” And she’s versatile. She works to read and engage with her customers. Sales staff are obliged by their companies to use the most polite form of speech. She reads the customers and switches between styles and accents to suit the person in front of her. Simple but effective – remember she gets FIVE TIMES MORE SALES. If this has got you thinking and you'd like more ideas like this, direct to your mail box, why not sign up for our newsletter GROW by clicking
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