How to retain Customers
Want to know more about how to retain customers?
"Your most unhappy customers are your greatest source of learning."
Bill Gates Microsoft
We've carried out a survey into why organisations lose customers
We found out just how
important customer service is.
70% of people who took part in the survey had stopped dealing with a company in the last year. Our customer service survey also asked
Customer retention is about simple things, it's about being easy to do business with, putting things right when they go wrong. Complaint handling is a critical skill in any customer contact centre.
Customer retention is also about being proactive in the relationship, about contacting customers skillfully in
telemarketing campaigns
to develop the relationship and encourage them to buy from you rather than pushing product at them. And the survey results show that a small percentage of people wanted more contact. That they wanted the same deals as new customers, and they wanted easy access to their providers.
Find out what the top 10 hates when dealing with call centres are. This research will not be published anywhere else other than in one of our training courses, and in this download. Get your free copy now.
Resource Centre
Article - inbound call handling and customer retention
Artilce - how to aid customer retention
Download our paper on dealing with angry customers
Why customer service is important
Bad customer service
Sales through service
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