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CRM telemarketing

CRM telemarketing : proactive telephone contact with your customers as part of your overall customer relationship management strategy.

Its aim is usually to defend, protect, secure i.e. to retain existing customer relationships or grow the spend of those customers.

You will be successful if you

• have segmented your database and are clear of the buying patterns, needs and processes within your account profile

• have developed and successfully communicated an integrated communication or contact strategy to your people

• have clear objectives for all your contacts, rather than making the tea and biscuit call

• are clear of the products and services that you can offer your customers so that they stay with you

• understand the art of developing call dialogues ( more flexible than traditional telemarketing scripts )

• have a good telemarketing campaign process

• can build the right levels of skills in order make the calls count

Resource Centre

Information on business to business telemarketing
Business to Business telemarketing can be a highly productive and cost effective way of contacting customers. Telemarketing may include telebusiness, telesales and telephone account management calls.

Achieving sales targets

Creating the right first impression in outbound calls

To script or not to script

Telephone account management

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How we can help you

Managing telemarketing campaigns training

Telemarketing skills training

Telephone skills training

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