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You will be successful if you • have segmented your database and are clear of the buying patterns, needs and processes within your account profile • have developed and successfully communicated an integrated communication or contact strategy to your people • have clear objectives for all your contacts, rather than making the tea and biscuit call • are clear of the products and services that you can offer your customers so that they stay with you • understand the art of developing call dialogues ( more flexible than traditional telemarketing scripts ) • have a good telemarketing campaign process • can build the right levels of skills in order make the calls count